Post by account_disabled on Jan 23, 2024 9:53:31 GMT
To put it simply, almost the entire market can be divided into two common areas - B2B and B2C. Most companies that might come to mind fall into one of these two segments. In this article we will talk about the features of B2B and what they mean for both the business and the client. Reading time: 7 minutes What is B2B sales What are the differences between B2B and B2C Potential buyer in B2C: Potential B2B customer: Examples of B2B and B2C businesses; The following businesses can be classified as B2B segment: The following businesses can be classified as B2C segment: Can a company engage in B2B and B2C at the same time? Features of B2B sales Sales in the B2B segment: what to remember to successfully close deals Sources of channels for attracting B2B clients conclusions What is B2B sales B2B stands for business to business - that is, the area in which a business sells goods or services to other companies. Here the consumers and sellers are legal entities.
The opposite Fax Lists situation is when the customer is an ordinary consumer. That is, a person purchasing a product or service for himself. In this case, we are talking about the B2C segment - business to consumer. A simple example: if you buy a bun for a snack, this is B2C. If a private school buys a batch of buns from a bakery to sell to students in the cafeteria, this will be B2B. The market is not limited to these two segments, but they are not so often mentioned in digital. For example: B2G - business to government, here the state acts as the client, for example, when it arranges a tender for the construction of an administrative building; C2C - consumer to consumer, buyer and seller are private individuals, example: selling clothes on classifieds portals; C2B - consumer to business, when a business orders a product or service to a person, for example, a sauce manufacturer can order a review of its products from a food blogger. The B2B segment is quite large and promising.
The B2B e-commerce niche alone is expected to account for up to 17% of all US sales by 2023. At the same time, profits in this segment are also usually high, since companies often buy goods in large quantities. What are the differences between B2B and B2C It's clear that when you're selling to a business, the approach is very different from selling to consumers. In B2B, a product or service is selected by a group of specialists, approaching it with a “cool head” and carefully weighing all the pros and cons from the point of view of benefits. Agree, this is not at all like when a customer falls in love with a fashionable bag and immediately makes a purchase. In the second case, emotions will play a big role.
The opposite Fax Lists situation is when the customer is an ordinary consumer. That is, a person purchasing a product or service for himself. In this case, we are talking about the B2C segment - business to consumer. A simple example: if you buy a bun for a snack, this is B2C. If a private school buys a batch of buns from a bakery to sell to students in the cafeteria, this will be B2B. The market is not limited to these two segments, but they are not so often mentioned in digital. For example: B2G - business to government, here the state acts as the client, for example, when it arranges a tender for the construction of an administrative building; C2C - consumer to consumer, buyer and seller are private individuals, example: selling clothes on classifieds portals; C2B - consumer to business, when a business orders a product or service to a person, for example, a sauce manufacturer can order a review of its products from a food blogger. The B2B segment is quite large and promising.
The B2B e-commerce niche alone is expected to account for up to 17% of all US sales by 2023. At the same time, profits in this segment are also usually high, since companies often buy goods in large quantities. What are the differences between B2B and B2C It's clear that when you're selling to a business, the approach is very different from selling to consumers. In B2B, a product or service is selected by a group of specialists, approaching it with a “cool head” and carefully weighing all the pros and cons from the point of view of benefits. Agree, this is not at all like when a customer falls in love with a fashionable bag and immediately makes a purchase. In the second case, emotions will play a big role.