Post by account_disabled on Jan 24, 2024 5:35:46 GMT
If you see a drink with a red label and white writing in a supermarket fridge, what drink comes to mind? Probably Coca-Cola. If you see the logo of a bitten apple on an electronic product, you will think of Apple. Our awareness of these brands and their recognition is maximum. Brand awareness has become such an important factor that it can now be set as one of the objectives you can achieve with digital marketing. What is Brand Awareness? Brand awareness represents an audience's familiarity with a product or company. This factor helps the audience understand the value of your company and predicts that if they have to choose between you and a competitor who has not created brand awareness, they will choose you. History of Brand Awareness According to a study by the Content Marketing Institute, for the past few years, increasing brand awareness has been among the main goals of B2B and B2C marketing. Branding has been born since ancient times when logos were used to mark goods or material goods. Around 1870, the brand could be registered as such (trademark) so that it could not be copied or misused by the competition.
In 1900, the brand itself began to have value and to be associated with fee B2B Email List lings or values. With the evolution of the digital world, brand awareness turned into a measure of the success of campaigns and companies. Now, the brands themselves have value, where Apple holds the highest value of $215,000,000, Google takes the second place with a value of $156,000,000 and then comes Amazon, Microsoft, Coca-Cola, Samsung, etc. brand awareness apple Advantages of Brand Awareness Increase in sales, registrations, number of leads, etc. Reaching new and different markets Increasing traffic for your web pages or social networks Promotion of new products Increasing the confidence of customers in the firm Some of the types of campaigns for brand awareness? A shoe company has developed a giveaway in collaboration with an influencer and increased sales by 300% . Also, the collaboration increased brand awareness as it was mentioned in The Wall Street Journal ,
Business Insider, etc. An e-commerce site that wanted to increase brand awareness online achieved 1,400 sales with a single native ad and increased conversions by 3.8%. ¹ Sometimes measuring this factor is difficult to do. You can't stop someone on the street and ask them if they've heard of your brand. With the new Boost Discovery platform, this is simplified as you can see in real time: clicks, impressions, costs per person you reach and overall campaign results. Examples of success in Albania With 10 years of experience, we are proud to have helped hundreds of companies achieve their goals in the field of digital technology. With a single campaign, in the first month alone Shell generated 2,500,000 impressions and 600 interests. The campaign of Tirana Business Park has reached 3,000,000 people every month for 3 consecutive months, where interests have increased every month by thousands of people. Te Kafja has reached 16,040,000 impressions and has now become one of the largest employment sites in Albania, for employees and employers. Your impact depends on the quality of your marketing, your credibility and your professionalism. According to Forbes, it only takes 7 seconds for someone to form an impression of a brand: whether they like it or not. ² Over 50% of a firm's reputation comes from its online likeability. ³ One of the surest ways to become a likeable and trusted brand? Exactly brand awareness campaigns. Boost your business with Boost Want to learn more about brand awareness and achieve your brand awareness goals? Contact us .
In 1900, the brand itself began to have value and to be associated with fee B2B Email List lings or values. With the evolution of the digital world, brand awareness turned into a measure of the success of campaigns and companies. Now, the brands themselves have value, where Apple holds the highest value of $215,000,000, Google takes the second place with a value of $156,000,000 and then comes Amazon, Microsoft, Coca-Cola, Samsung, etc. brand awareness apple Advantages of Brand Awareness Increase in sales, registrations, number of leads, etc. Reaching new and different markets Increasing traffic for your web pages or social networks Promotion of new products Increasing the confidence of customers in the firm Some of the types of campaigns for brand awareness? A shoe company has developed a giveaway in collaboration with an influencer and increased sales by 300% . Also, the collaboration increased brand awareness as it was mentioned in The Wall Street Journal ,
Business Insider, etc. An e-commerce site that wanted to increase brand awareness online achieved 1,400 sales with a single native ad and increased conversions by 3.8%. ¹ Sometimes measuring this factor is difficult to do. You can't stop someone on the street and ask them if they've heard of your brand. With the new Boost Discovery platform, this is simplified as you can see in real time: clicks, impressions, costs per person you reach and overall campaign results. Examples of success in Albania With 10 years of experience, we are proud to have helped hundreds of companies achieve their goals in the field of digital technology. With a single campaign, in the first month alone Shell generated 2,500,000 impressions and 600 interests. The campaign of Tirana Business Park has reached 3,000,000 people every month for 3 consecutive months, where interests have increased every month by thousands of people. Te Kafja has reached 16,040,000 impressions and has now become one of the largest employment sites in Albania, for employees and employers. Your impact depends on the quality of your marketing, your credibility and your professionalism. According to Forbes, it only takes 7 seconds for someone to form an impression of a brand: whether they like it or not. ² Over 50% of a firm's reputation comes from its online likeability. ³ One of the surest ways to become a likeable and trusted brand? Exactly brand awareness campaigns. Boost your business with Boost Want to learn more about brand awareness and achieve your brand awareness goals? Contact us .