Post by account_disabled on Feb 24, 2024 10:36:46 GMT
Every marketer or targetologist wonders what to do if the user refuses to accept cookies on the site, or they stop being used all over the world? How to capture audience data while respecting user privacy? In this material, we will tell you what you should pay attention to when creating advertisements without access to personal data of users. Content: Data privacy and rejection of third-party cookies 3 effective ways to create ads without cookies Personalized ads with the right contextual signals A creative approach with automation Testing and learning (test-and-learn approach) Conclusions Every marketer or targetologist wonders what to do if the user refuses to accept cookies on the site, or if they stop being used all over the world? How to capture audience data while respecting user privacy? In this material, we will tell you what you should pay attention to when creating advertisements without access to personal data of users.
Read also : TOP-10 useful articles about Internet marketing Data privacy and rejection of third-party cookies According to statistics, in 2020-2021, search queries about"privacy on the Internet"(online privacy) have more than doubled compared to 2019. This shows Asia Phone Number List how interested users of online resources are in protecting their own data. In general, three types of data are defined in the world: First-party data. The source of own data is a resource (history of visits, registration). Second-party data. The source of indirect data is the results of advertising campaigns (views, clicks, likes, interactions). Third-party data. A third-party data source to which the user has no relation (DMP and Data Exchanges, other resources and services, such as payments or e-mail). All user data captured by your site, data from advertising campaigns or other resources are important when setting up a campaign. Performance metrics, conversion rate and CTR remain the key analytics data for businesses.
It is also worth paying attention to the brand's reputation, recognition, level of engagement,return on investment. With the help of third-party data or third-party cookies, it is possible to track the preferences and behavior of the audience on platforms in the desktop or mobile version. Marketers use this data to adjust advertising, targeting, remarketing, etc. Is it possible to refuse the support of third-party cookies,protect confidential user dataand at the same time receive useful information, for example for advertising campaigns? The fact is that collecting data without the consent of users directly violates the terms of privacy and consumer rights. Therefore, to prevent user tracking, many browsers have started to block third-party cookies. In early 2020, Googleannouncedabout plans to refuse to work with data files that web resources or advertising systems store to re-identify the user (third-party cookies). In 2021, the Chrome team shared the first test resultsPrivacy Sandboxwith secure ways to find audiences, measure ad performance, predict and protect.
Read also : TOP-10 useful articles about Internet marketing Data privacy and rejection of third-party cookies According to statistics, in 2020-2021, search queries about"privacy on the Internet"(online privacy) have more than doubled compared to 2019. This shows Asia Phone Number List how interested users of online resources are in protecting their own data. In general, three types of data are defined in the world: First-party data. The source of own data is a resource (history of visits, registration). Second-party data. The source of indirect data is the results of advertising campaigns (views, clicks, likes, interactions). Third-party data. A third-party data source to which the user has no relation (DMP and Data Exchanges, other resources and services, such as payments or e-mail). All user data captured by your site, data from advertising campaigns or other resources are important when setting up a campaign. Performance metrics, conversion rate and CTR remain the key analytics data for businesses.
It is also worth paying attention to the brand's reputation, recognition, level of engagement,return on investment. With the help of third-party data or third-party cookies, it is possible to track the preferences and behavior of the audience on platforms in the desktop or mobile version. Marketers use this data to adjust advertising, targeting, remarketing, etc. Is it possible to refuse the support of third-party cookies,protect confidential user dataand at the same time receive useful information, for example for advertising campaigns? The fact is that collecting data without the consent of users directly violates the terms of privacy and consumer rights. Therefore, to prevent user tracking, many browsers have started to block third-party cookies. In early 2020, Googleannouncedabout plans to refuse to work with data files that web resources or advertising systems store to re-identify the user (third-party cookies). In 2021, the Chrome team shared the first test resultsPrivacy Sandboxwith secure ways to find audiences, measure ad performance, predict and protect.