Post by account_disabled on Feb 28, 2024 5:41:09 GMT
With all the updates that are released every week on the main digital platforms, it is necessary to periodically report on the news. We are moving towards the Christmas holidays and "hot" periods such as Black Friday, opportunities not to be missed for companies. Linkedin and Google ads news coming soon Let's see in this article what the latest news on social networks and search engines is and how to exploit it for your business! NEW FEATURES FOR LINKEDIN PAGES The first news concerns additions to LinkedIn pages . The goal of the social network most loved by professionals and B2B with these updates is to make the relationship between companies and employees closer.
An option has been added to notify Nigeria Phone Number employees of the publication of a particular post to encourage sharing for Brand Advocacy purposes . We are also testing a feature that allows companies to welcome new team members or celebrate an employee who has achieved a particular goal through a dedicated format. Finally, administrators will be facilitated in completing all phases of page creation thanks to a completion bar with step-by-step suggestions. This underlines the importance of taking care of the company presence on LinkedIn down to the smallest details, starting from a fully configured page. MORE EFFECTIVE SEARCH OPTIONS ON GOOGLE ADS To further refine ad delivery, especially on the search network, Google Ads is introducing two new targeting options . “ Affinity Audiences ” are a great way to narrow down the users who will see your ads to those who show real interest in your chosen topic .
This functionality, combined with generic keywords, guarantees that the distribution of ads is aimed above all at people with a greater propensity towards conversion for that sector. To leverage particular times of the year when users are actively looking for deals and purchases, “ In-Market Audiences ” come in handy with their seasonal events feature. Periods like the Christmas holidays and Black Friday are perfect for reaching potential customers with direct messages and unmissable promotions . The new segmentation will make it easier to achieve this goal! The innovations we talked about in this article will be rolled out in the coming weeks. As we have seen with the latest Instagram updates, probably not all accounts will have the new features immediately. We can't wait to try them! And you? Until the next article.
An option has been added to notify Nigeria Phone Number employees of the publication of a particular post to encourage sharing for Brand Advocacy purposes . We are also testing a feature that allows companies to welcome new team members or celebrate an employee who has achieved a particular goal through a dedicated format. Finally, administrators will be facilitated in completing all phases of page creation thanks to a completion bar with step-by-step suggestions. This underlines the importance of taking care of the company presence on LinkedIn down to the smallest details, starting from a fully configured page. MORE EFFECTIVE SEARCH OPTIONS ON GOOGLE ADS To further refine ad delivery, especially on the search network, Google Ads is introducing two new targeting options . “ Affinity Audiences ” are a great way to narrow down the users who will see your ads to those who show real interest in your chosen topic .
This functionality, combined with generic keywords, guarantees that the distribution of ads is aimed above all at people with a greater propensity towards conversion for that sector. To leverage particular times of the year when users are actively looking for deals and purchases, “ In-Market Audiences ” come in handy with their seasonal events feature. Periods like the Christmas holidays and Black Friday are perfect for reaching potential customers with direct messages and unmissable promotions . The new segmentation will make it easier to achieve this goal! The innovations we talked about in this article will be rolled out in the coming weeks. As we have seen with the latest Instagram updates, probably not all accounts will have the new features immediately. We can't wait to try them! And you? Until the next article.